You can create interactive and immersive experiences for your customers and your team through augmented reality, virtual reality and 360 videos. This powerful marketing tool is a great opportunity to let your audience interact with your products or anything you want. Most importantly, it helps you drive emotional engagement. Here are some of the uses you can implement:
Employee training
Sometimes there are some real world scenarios that are only possible to imagine, or perhaps it is too expensive to take them to the location. Through virtual reality (VR) you can put your employees in a position where they can visualize themselves in that situation.
Entertain your audience
Entertainment is a big part of a person’s life. However, you don’t have to be an entertainment brand to enter this opportunity with VR. Many brands are using gamification as a part of their strategies, which allows them to incorporate elements of gaming into their campaigns.
Tour a place
It is possible for you to take your audience to a geographical location without making them travel. This is extremely useful when you want them to tour your store or installations. Other times, it will be useful for people to locate themselves. For example, if you’re a mall, what would be a better idea to have a digital visual of the place for your visitors to know exactly where everything is located.
Make memorable and engaging ads
Traditional ads are on the way out. People already know the dynamic and some of them don’t create memorable experiences for potential customers. You want to create remembrance and generate interest. For example, if your company is launching a new car, you can use VR, AR and 360 video to let your potential customers simulate a test drive before they get a chance to see it in person.
These technology tools are not just games and entertainment. They are powerful and versatile, and are making their way through the marketing industry because the more the potential customer can be engaged before making a decision, the more chances you have to make a conversion. Many are using it now, don’t be behind!
