You’ve probably heard a lot about TikTok lately and we don’t blame you. The TikTok phenomenon has been going on for a time now and many of the most popular marketing trends were born just there.
As many brands are already developing their TikTok profiles as part of their marketing strategies, you may start to wonder if you should do it as well. The truth is, this depends on what your brand wants to promote. In a few words, don’t be on TikTok just to be on TikTok. You need to analyze your audience and brand identity to decide if this platform is really going to expand your brand’s reach. Here are some reasons you should assess:
Start your TikTok strategy if your audience is young
Almost half of TikTok users are under 30 years old. If your target audience is in this age range, you should consider having a presence on the platform. Young professionals in your company or companies like ours can advise you in creating this account and this content.
If your brand is very visual:
A visual brand can be defined as any brand that promotes its products or services mainly through videos, which is this platform’s format. Even if making video content for services companies is a little bit harder, with a lot of creativity you should be able to engage your audience.
If your brand can benefit from influencer marketing
Influencer marketing is a huge part of the TikTok platform ecosystem. Having validation from people with big audiences will help you not only promote your product but also to establish a greater brand presence and awareness. It can get your brand in front of millions of new eyes without having to use traditional marketing techniques.
Do you have dedicated resources to produce quality video content?
Since TikTok is a visual platform, making the commitment to start a channel is also a commitment to dedicate the resources to plan and create lots of visual content to guarantee your followers have reasons to stay engaged with your brand.