As organizations – businesses, nonprofits and government agencies – plan the phased responsible re opening of America after COVID-19 quarantines, anxiety and questions come to the minds of the workforce and general public.
Why is social media strategy and execution so important for your company during times of crisis. While COVID-19 continues to spread and more people are staying home to stop the infection, customer behavior is changing. It is essential that companies start adapting their services and offerings to virtually keep up with the challenges the quarantine…
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In times of crisis, companies tend to cut costs or push to the back burner certain things that are “not essential” to them. Is web positioning essential to a business? It is if you consider that SEO in times of crisis can provide you with an advantage, both in brand positioning and in visibility with…
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Today, the world is facing a pandemic: the COVID-19 outbreak, most known as Coronavirus. Each day, the number of people infected is rising, leading to government decisions such as closing borders, cancelling flights and quarantines. Enforcing health recommendations such as social distancing guidelines are forcing people to work from home. As you all may be…
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As we know, technology and customer acquisition in the digital field are on the rise.
Instagram is without a doubt, one of the most important social media channels nowadays. With more than one billion active users, it has become a must-have tool for digital marketers. It not only is a social platform but it has evolved to be an economic booster for small and big companies. Why is it so…
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At the end of October of this year 2019, Google has announced the use of a new open source neural network for natural language processing called BERT. It is an update of the Google algorithm that began last year in the testing phase. In the words of the vice president of Google Search, Pandu Nayak,…
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There is a method to the madness When engaging in a project with our clients, it is crucial for us to become an extension of their team so they are totally stress free. However, as we take the leadership of the task, involving the client in the process allows us to give the polished and…
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The Laguna Media Group team is still buzzing with excitement after conquering the challenge of finishing a highlight video of a groundbreaking event with 5 concurrent locations, all different cities and presenting it at a public event with more than 500 attendees, all in just under 3 hours! How did we make this happen? 1.…
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