Webinars had their boom during 2020 as a way to bring people together and host important topics while in-person events were not possible. However, as we returned to in-person gatherings , webinars stayed at the top of businesses marketing strategies. But will they continue to be an important and frequently used channel as time goes on?
The answer is yes. Businesses have found that webinars are a great tool to connect with audiences in a more personal way. People still enjoy being able to receive quality information while staying at home or their office. But most importantly, the greatest advantage of webinars is that they generate excellent quality leads.
According to GoTo, 73% of B2B marketing and sales leaders say webinars are the best way to generate high-quality leads.
With this being said, other than building brand awareness, webinars are a great tool to drive leads and sales. As everything else, in order to be effective you need to be mindful of how to do it! You won’t want to use your audience’s precious time to only tell them about your services. What you need to do is to plan accordingly to see which product or service you want to promote and what could be a potential educational topic for your webinar. That way, you are giving added value to your audience and getting a high-quality database full of leads.
Another important function webinars can help fulfill is nurturing existing leads. Because now that you have a list of existent potential customers, you want to bring them through the whole sales funnel. That may be just the final push they need to make an informed purchase decision.
In conclusion, webinars are a great multipurpose tool for B2B businesses. They won’t be going away any time soon as they still facilitate customer’s lives and learning and the brand’s ability to generate sales and build brand loyalty.
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