Frequently Asked Questions
A digital strategy is a strategy of your business and all its presence on the internet. That is, all the points of contact you will have with your clients on the network.
An integrated digital strategy requires that your channels be consistent with each other. For example, customer service channels must be very aligned with the social media area and also with the people in charge of ensuring the operation of the corporate website.
Having to design a digital strategy for a company we will be in contact with other areas and plans. So you have to check if or if the impact of what we do in other disciplines. For example, if within the strategy is the development of a very large customer acquisition campaign and we do not have how to manage our inventory, dispatches or SKUs, we will somehow end up making a big mistake.
The digital strategy is surrounded by branding strategy, business plan, marketing plan, content strategy and customer experience.
No, the digital strategy encompasses a larger group of activities than the social media strategy. The digital strategy will address areas such as the website, SEO, email marketing, customer flow and engagement, online sales, among others.
The results of your visible strategy are measurable and observable from day one. However, it must be understood that digital and positioning strategies will have important results from six months to one year of implementation.
If we look for fast results, for example in sales. We can make Ads plans with the Facebook or Google suite, which will require an investment amount.
Yes. Laguna Media Group offers turn-key creative services including creative concept development, production and post production.
Yes. Over the years we have provided voice over talent in multiple languages to our clients. Some of our latest multilingual projects include production in English, French, and Spanish. Laguna Media Group will cast the voice talent for you and provide a selection for you to listen with an actual selection of your script.
Cost of a video depends on three factors: Time, Quality and Budget. Time: Cost varies depending on whether there is a rush on the project or not. Quality: Certain projects will require a higher level of production such us special effects, video colorist, sound special treatment, specific kinds of cameras or lighting. Budget: Creative needs to match the budget. We are prepared to advise on the best options to produce an effective piece that can be executed under the client’s budget. Our clients provide guidelines on their priorities and we present the best solution based on their feedback.
Yes. Once the client pays for the production, they become the owners of the rights to the images and the final product. Purchased images as well as music soundtracks may have limitations. Please consult with us to further advise on this matter.
We have four stages of production. Discovery: to understand our client’s needs and their audiences. Pre-Production: Includes all of the script development, crewing and location arrangements for the actual footage creation. Production: In this stage we record voice and audio. Post-Production: Includes all editing and digital manipulation of the project such as motion graphics, video-editing, soundtrack sweetening, color grading and mastering.
Yes. Animation in 2D and 3D are an option to develop your message. This creative option can be very effective to explain a product or for training. Other applications such as virtual reality can be very effective in engaging the intended audiences. Contact us to discuss your needs for animation further.
We have the capacity to support our clients with a wide range of needs. From small group meetings to large events with main general sessions and breakout rooms. Ask us about technology solutions, including Live Webcasts.
Yes, we have clients across the Country.
Yes. Additionally, our team also produces content specifically tailored to capture the experience at your event. Such content is often utilized for promotion and social media distribution.
When you are negotiating your event venue you need a trusted partner like Laguna Media Group to provide consulting services related to the requirements for AV and, more importantly, the restrictions, extra fees and hidden costs imposed by certain venues.
No. We specialize in the logistics related to your event audio visual services. However, should you need event planning services, we are happy to connect you with our strategic partners.