Client Industry: Transportation Compliance & Safety
Project Timeline: Ongoing since Q2 2024
Delivered by: Laguna Media Group (SEO Strategy & Optimization)
Project Objective
To increase organic visibility and position the client as a trusted authority in the FMCSA regulatory compliance space by improving website performance, structure, and content strategy aligned with modern SEO standards.
Traffic Trend Overview (May 2024 – May 2025)
Based on 12-month Google Search Console data:
- Steady and sustained traffic growth across the year, with noticeable peaks during content publishing periods. This particular account registered a total traffic growth of 1471% and SEO traffic growth of 29% in one year!
- A stable trend observed in early 2025, indicating improved keyword positioning and content retention.
- No significant traffic drops; the overall trend suggests consistent indexing and a technically sound site.
Key Actions Implemented
Technical SEO and Indexation
- Clean indexation confirmed.
- Ongoing site audits and adjustments to maintain crawlability and structured markup.
SERP Optimization
- Updated meta titles and descriptions to better match user intent.
- Implementation of structured data to qualify for featured and rich snippets.
Topical Authority through Content Clustering
- Organized content around regulatory themes such as FMCSA, DOT audits, and compliance training.
- Focused on depth and semantic relevance to strengthen domain authority.
AEO and SGE Optimization
- Structured content for voice search compatibility and AI assistants like Google Assistant and Alexa.
- Early-stage optimization for Google’s Search Generative Experience (SGE) using entity-based markup.
E-E-A-T Improvements
- Enhanced credibility through expert-authored content, case examples, and reputable source linking.
- Focused on experience, expertise, authoritativeness, and trustworthiness throughout key pages.
AI-Driven Content Support
- Leveraged AI tools to scale content ideation and execution.
- Prioritized long-tail keyword strategies and personalized content output.
Laguna Media Group’s Perspective
“This project demonstrates how a strategic SEO framework—rooted in technical soundness, authoritative content, and adaptation to AI-driven search—can produce sustainable traffic growth. In compliance-heavy industries, trust and clarity are essential, and this approach ensures both.”
— SEO Team, Laguna Media Group
Looking to drive long-term SEO growth in a competitive market?
Laguna Media Group can help you implement a future-ready search strategy tailored to your industry.
