Live events in 2021. What is happening?

Last year, almost all in-person events were cancelled worldwide. As an alternative, virtual events were extremely popular as they were the perfect opportunity to still connect with people and bring the experience to their homes. However, 2021 is looking different, and is bringing back in-person events with virtual options for attendees. Based on our experience, here are the trends we are watching out for this year:

In-person events are back!
Humans are social creatures. Even though virtuality allows us to stay in touch, people miss being face-to-face with their peers, meeting new people and just being able to live the madness of an event in the moment. This, of course, means smaller audiences and in some cases, even outdoor locations to ensure health precautions are taken.

Virtual events won’t leave
Virtual events are still the perfect opportunity to connect with people that are not in the same area, to have speakers from all over the world and offer a whole different experience. The perspective on virtual events has changed radically. Today, we don’t think of them as boring webinars with endless slideshows, or as an attempt to copy an in-person event for virtual attendees. We see it as a unique experience.

Hybrid events
The biggest advantage of this, is that people are able to choose how and from where they want to participate. Travelling is not an obstacle anymore. You can live stream the event for those watching in remote locations. But this is not the only thing you can do for your virtual audience. There are endless possibilities for you to ensure that both groups of people are living the experience at the same level and interacting with no boundaries.

When do you need to start planning your 2021 and 2022 events?
Now! It takes months to plan your dreamed event, and we know this can be overwhelming. But don’t worry. We got you covered! At Laguna Media Group our team specializes in taking care of every detail while making you look fabulous and giving you all the credit. Having a great team is key to having a successful event and if you want to work with the best, contact us now!