New SEO Trends for 2023

SEO and the Google Algorithm are constantly evolving. Keeping up with the latest trends and working with the new features will allow you to stay ahead of your competitors, and to keep ranking high in Google search results. These are the top 2023 SEO trends you need to stay on top of:

Mobile-first indexing: Most people make searches easily and quick from their phones. Nowadays, people  don’t need to turn on their computers to do quick research or to even buy something online. In 2024 Google will start indexing your website based on its mobile version. This is a very significant change compared to the past where Google would index your website based on your desktop version. So, for now, your efforts and resources in enhancing website performance are best utilized when focused on your mobile versions.

Visual search: This newer trend is starting to gain more and more traction. It happens when people use pictures instead of words to find information. You can search this way by clicking on the picture icon on the Google search bar. You can use Google Images to search for products or take a picture of an object to find out more about it.

Featured snippets: These are short answers to questions that appear at the top of a search result page. They are designed to give users quick answers to their questions so they don’t have to click through pages. 

Schema markup: This is a piece of  code that you can add to your website to help search engines understand your content. Through this code you can specify the type of content that is on your website, whether it is articles, reviews, etc. 

AMP orientation: Part of the better performance on your mobile site is measured in terms of them  loading faster on mobile devices. AMP stands for Accelerated Mobile Pages, and it allows HTML to load faster before the user even requests it. 

If you have questions we are here to help you digest this information and see exactly what this means for your own website.. Contact us now!