Everyday, customers research and go online to find information about the products or services they want to acquire. They are hoping that his information will help them make smarter purchasing decisions. This buying behavior tells us that having an online presence is more important than ever in today’s business world.
Consequently, when customers are looking for something you can offer to them, you want to be found in their search results. But do not take this for granted! You want to both show up and look good.
Why is it important?
Looking good is key if you want to make a good first impression. And trust us, you do want this! That person that is looking for your products or services, is a potential customer. If they found you while surfing the web or via a link somebody sent them, your website will be their first way of contacting you, but before this, they are going to look at it.
Think of your website as a physical store or as a showroom. You always would want to keep it organized and clean, right? It works in the same way! The more attractive, and most importantly, the easier it is to navigate in your website, the better. You need to engage your customer and catch their attention as fast as possible. You can have everything they are looking for, but if they don’t like the way it is presented or if they don’t find useful information quickly, they will immediately leave.
What makes up a good website?
You are probably wondering, what should you do to have the best website and offer the best user experience? A high quality website, as we have highlighted here, should be clean, organized, easy to navigate, functional, modern and coherent with your brand. All of these qualities combined will make your visitor want to do business with you, and convert from a potential customer to a customer.
It is very important that the information presented is clear, concise and complete. Hours of operation, location and the contact data should be the easiest to find. We live in a world where everything is moving very fast, so you need to simplify the process your user is going to go through as it does not have a lot of time to invest in you. Make sure to also make your social media profiles visible.
It is crucial that you make sure that the website looks good in all browsers and devices.
A good website must be both desktop and mobile friendly.
Last but not least, do not take details for granted. Avoid at all costs spelling and grammatical errors, low quality images and different fonts and text sizes all over. If the user is looking at your website, trust us, they are going to notice.
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