Instagram is without a doubt, one of the most important social media channels nowadays. With more than one billion active users, it has become a must-have tool for digital marketers. It not only is a social platform but it has evolved to be an economic booster for small and big companies. Why is it so successful? … Read more
At the end of October of this year 2019, Google has announced the use of a new open source neural network for natural language processing called BERT. It is an update of the Google algorithm that began last year in the testing phase. In the words of the vice president of Google Search, Pandu Nayak, … Read more
When engaging in a project with our clients, it is crucial for us to become an extension of their team so they are totally stress free. However, as we take the leadership of the task, involving the client in the process allows us to give the polished and finished product they ask for. How do we do … Read more
The Laguna Media Group team is still buzzing with excitement after conquering the challenge of finishing a highlight video of a groundbreaking event with 5 concurrent locations, all different cities and presenting it at a public event with more than 500 attendees, all in just under 3 hours! How did we make this happen? 1. Creative approach: In … Read more
In a world where attention spans are shrinking and visuals dominate every digital platform, professional photography is no longer a luxury, it’s a necessity. Whether you’re building a brand, selling a product, or promoting a service, high-quality imagery plays a central role in how your audience perceives and interacts with you. Here’s why professional photography … Read more
Today, people’s attention spans are shorter than ever. With so much content saturation in the market, making a genuine connection with your audience is more important than ever. Being a multicultural creative agency with a Hispanic background, we’ve seen firsthand how culturally appropriate bilingual and multilingual content can amplify reach, deepen engagement, and build lasting … Read more
When it comes to creating visual content, green screens have always been a great tool because it makes it possible to have easy background replacement. But what if we told you that you could make it even better? Our LED virtual studio solution is an advanced alternative for everything from training videos to social media … Read more
In today’s business landscape, the terms “marketing” and “digital marketing” are very common. However, they are not the same, and understanding their differences is crucial to create effective strategies. At Laguna Media Group, we’ve noticed that many clients come to us with some confusion, seeking “marketing” services while not realizing that digital marketing is a … Read more
Live events are here to stay. They bring great value, such as leads, sales and greater awareness. Making sure that your attendees have the best experience is crucial for a good return on the investment. From planning to executing the event, every detail is important to guarantee that your attendees leave with a good … Read more