In the last few years, commuters have substituted some of their favorite playlists for podcast, and have turned to listen to gain knowledge on all current trends, interests, and much more. According to recent statistics, the number of podcast listeners in America have grown 37.5% in 3 years, to a whopping total of 61.1 million, … Read more
After months of going through a situation that encouraged businesses to rethink their strategies and marketing trends, people are starting to talk about the ‘new now’. However, we can say that the foundations of these marketing trends are not new at all and did not appear with the pandemic, but they have been around for … Read more
Everyday, customers research and go online to find information about the products or services they want to acquire. They are hoping that his information will help them make smarter purchasing decisions. This buying behavior tells us that having an online presence is more important than ever in today’s business world. Consequently, when customers are looking … Read more
Live streaming is changing the way in which businesses interact with their audience and it is definitely a trend that you should not ignore. It’s main advantage is that it is real-time content, generating conversations and driving real-time interactions. It is important to make your audience feel a part of your network, not customers but … Read more
Nowadays, our information and personal communications spin around the internet and social media. It is the number one way to communicate with others, read the news, watch videos, learn and write or post about what happens to us. There are many platforms out there, but only a few make it as the most popular ones. … Read more
Events bring so much value such as leads, sales and greater awareness for your organization that they are here to stay. It is very likely that massive in-person events won’t take place for a while in the format we are used to. But this does not mean that your event can’t happen and that they … Read more
As organizations – businesses, nonprofits and government agencies – plan the phased responsible re opening of America after COVID-19 quarantines, anxiety and questions come to the minds of the workforce and general public. Many large organizations have been surveying their stakeholders and figuring out the safest ways to return to work. In fact, several of … Read more
Why is social media strategy and execution so important for your company during times of crisis? While COVID-19 continues to spread and more people are staying home to stop the infection, customer behavior is changing. It is essential that companies start adapting their services and offerings to virtually keep up with the challenges the quarantine … Read more
In times of crisis, companies tend to cut costs or push to the back burner certain things that are “not essential” to them. Is web positioning essential to a business? It is if you consider that SEO in times of crisis can provide you with an advantage, both in brand positioning and in visibility with … Read more
As we know, technology and customer acquisition in the digital field are on the rise. We depend on new platforms that make our lives easier; and even when we are making simple decisions such as if buying or not a product or service, we check it out on the web. We review other users’ recommendations, … Read more