Learn about MUM: Google’s new AI

Google has just released a new AI (Artificial Intelligence) and it is coming to ensure the breaking down of language barriers in more than 75 languages. It was officially presented during this year’s Google I / O event, MUM by its acronym Multitask Unified Model or Multitask Unified Model comes to be a replacement that … Read more

Why social selling is important for your digital strategy

Before social media even existed, people still bought and sold products the traditional way: talking to each other and getting advice to make a decision. However, with social media and businesses migrating to the digital world, everything seems easier. Customers are more connected than ever, and social media platforms have become a crucial part of … Read more

Google My Business: The Next Step on your Digital Strategy

Google is visited by billions of people every day to make any possible search you could think of. From opening hours of your favorite coffee shops to tips, news and trends, Google works as the people’s preferred tool for your business to be discovered. But getting there requires some work on your end. Besides needing … Read more

Live events in 2021. What is happening?

Last year, almost all in-person events were cancelled worldwide. As an alternative, virtual events were extremely popular as they were the perfect opportunity to still connect with people and bring the experience to their homes. However, 2021 is looking different, and is bringing back in-person events with virtual options for attendees. Based on our experience, … Read more

Why should you consider starting video podcasting now?

Today, people are spending more and more time listening to podcasts and watching videos. This makes them both essential in business marketing strategies. But what would happen if these tools were used together? This fusion brings benefits that neither could provide on its own. We love producing this format! Here are some reasons why video … Read more

Video tendencies for 2021

Over the last year, a lot of businesses have migrated to digital format. From local businesses to large corporations, video marketing has gained importance as an essential tool for their digital strategy and as a way to adapt to new tendencies. 2021 will not be the exception for the growth of video marketing. This is … Read more

4 Benefits of Hosting Live Events

Live events are the best opportunity for brands to interact with customers in the most tangible and personal way. Live virtual or in-person experiences take interaction to another level, allowing you to engage with your audience effectively and personally. The best part is, you can do it in the format that adapts best to your … Read more

Improving your video marketing strategy

Video marketing is one of the most important marketing tools for a successful strategy. Transmitting your message in a video format builds a deeper connection with your customers. We know this is important as new generations are more visual and they want to absorb information easier, quicker and faster. Therefore, if you are trying to … Read more

Why is blogging important for your website?

Today, blogging is more important than ever for your business and your website. It has gone from people talking about their personal experiences and opinions, to a very valuable tool that businesses use to grow and expand their reach. But you may be wondering, what is blogging? Blogging is the activity of writing blogs, which … Read more