Nowadays, our information and personal communications spin around the internet and social media. It is the number one way to communicate with others, read the news, watch videos, learn and write or post about what happens to us. There are many platforms out there, but only a few make it as the most popular ones. … Read more
Events bring so much value such as leads, sales and greater awareness for your organization that they are here to stay. It is very likely that massive in-person events won’t take place for a while in the format we are used to. But this does not mean that your event can’t happen and that they … Read more
As organizations – businesses, nonprofits and government agencies – plan the phased responsible re opening of America after COVID-19 quarantines, anxiety and questions come to the minds of the workforce and general public. Many large organizations have been surveying their stakeholders and figuring out the safest ways to return to work. In fact, several of … Read more
Why is social media strategy and execution so important for your company during times of crisis? While COVID-19 continues to spread and more people are staying home to stop the infection, customer behavior is changing. It is essential that companies start adapting their services and offerings to virtually keep up with the challenges the quarantine … Read more
In times of crisis, companies tend to cut costs or push to the back burner certain things that are “not essential” to them. Is web positioning essential to a business? It is if you consider that SEO in times of crisis can provide you with an advantage, both in brand positioning and in visibility with … Read more
As we know, technology and customer acquisition in the digital field are on the rise. We depend on new platforms that make our lives easier; and even when we are making simple decisions such as if buying or not a product or service, we check it out on the web. We review other users’ recommendations, … Read more
Instagram is without a doubt, one of the most important social media channels nowadays. With more than one billion active users, it has become a must-have tool for digital marketers. It not only is a social platform but it has evolved to be an economic booster for small and big companies. Why is it so successful? … Read more
At the end of October of this year 2019, Google has announced the use of a new open source neural network for natural language processing called BERT. It is an update of the Google algorithm that began last year in the testing phase. In the words of the vice president of Google Search, Pandu Nayak, … Read more
When engaging in a project with our clients, it is crucial for us to become an extension of their team so they are totally stress free. However, as we take the leadership of the task, involving the client in the process allows us to give the polished and finished product they ask for. How do we do … Read more
The Laguna Media Group team is still buzzing with excitement after conquering the challenge of finishing a highlight video of a groundbreaking event with 5 concurrent locations, all different cities and presenting it at a public event with more than 500 attendees, all in just under 3 hours! How did we make this happen? 1. Creative approach: In … Read more