What are Instagram Threads?

Meta has just launched a new app intended to be Twitter’s alternative called Threads. But how is it different from Twitter? The concept is in fact very similar to how Twitter works, with quick notes people can post, like and reply to. However, since it is fresh out of the oven, there are some planned … Read more

Are webinars still an effective sales tool in 2023?

Webinars had their boom during 2020 as a way to bring people together and host important topics while in-person events were not possible. However, as we returned to in-person gatherings, webinars stayed at the top of businesses marketing strategies. But will they continue to be an important and frequently used channel as time goes on? … Read more

¿Cuál es la importancia de la optimización móvil en el marketing digital?

A partir de este año, Google favorece primero los sitios web optimizados y creados para búsquedas móviles. Esto se debe a que los dispositivos móviles superan en número a las computadoras de escritorio. Hoy en día, el diseño responsive no es suficiente en términos de experiencia del usuario. El diseño web debe optimizarse para dispositivos … Read more

What is the importance of mobile optimization in digital marketing?

As of this year, Google is favoring the websites that are optimized and created for mobile searches first. This comes as a result of mobile devices outnumbering desktop computers. Today, responsive design is not enough in terms of customer experience. Web design needs to be optimized for mobile – meaning faster and easy to navigate … Read more

El video de formato corto está en crecimiento. TikTok e Instagram Reels están cambiando el juego

Antes de que TikTok y Reels entraran en escena, era necesario planificar y ejecutar enormes campañas y esfuerzos de marketing antes de obtener grandes resultados. Sin embargo, ahora es una tendencia que con solo un video de TikTok, las empresas pueden volverse virales y tener mucha interacción con esfuerzos y campañas más pequeñas. Originalmente, TikTok … Read more

¿Qué es ChatGPT y por qué es tan viral?

ChatGPT es una plataforma basada en IA que se utiliza para generar conversaciones. Este chatbot simulado se desarrolló principalmente para la interacción humana, en un estilo conversacional, que se ajusta al modelo de servicio al cliente. Sin embargo, desde que se volvió viral, la gente lo ha estado usando para otros fines, como escribir artículos, … Read more

What is ChatGPT and why is it so viral?

ChatGPT is an AI-based platform that is used to generate conversation. This simulated chatbot was primarily developed for human interaction in a conversational style, which fits the customer service model. However, since it has gone viral, people have been using it for other purposes such as writing articles, essays, generating code, among other things.  The … Read more